Putting Storytelling Back into Our Content

Storytelling in Content Strategy

Putting Storytelling Back into Our Content

Storytelling in Content Strategy

This is a call to bring storytelling back into our writing! I’m talking about how humans buy based on the story behind something and how we can overcome fears of getting vulnerable when we put our stories and our personalities more prominently into our content.

People buy from people. Everybody buys the STORY behind what they're buying. Click To Tweet

Topics discussed in this Periscope:

  • Our human instinct is to buy into the story, not it into the actual object itself
  • Differentiating yourself from other people who do the same thing through the story you tell
  • Storytelling and vulnerability
  • Being afraid to share your story because it has nothing to do with your business
  • Showing more of your personality (getting more niched) in order to appeal to more people
  • Finding the universal truth/lesson in your story
  • Sharing personal stories on your blog vs in your newsletter
Language was only developed so that we could tell stories. Click To Tweet

Resources mentioned:

 

Don’t miss the next one! Follow me on Periscope to catch me live: @CaitlinBrehm

 

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