All About Keywords in SEO
We’re delving into the world of keywords with this ‘scope. If you’re wondering what keywords are and how you can find the ones you should be targeting + how to use them to help your dream clients find you, make sure you check this one out!
Think about what people are actually searching to find the service that you provide. Click To Tweet
Topics discussed in this periscope:
- What are keywords?
- Bad forms of using keywords in SEO (black hat SEO)
- How to brainstorm keywords to target for your business: mix of general, medium, and specific
- How to implement keywords in your website
- Skip to 11:01 to an actionable exercise to use your keywords for your brand
- Skip to 17:14 to an actionable exercise to find more keyword ideas for your brand
- Secretly this is all about content strategy!!
- Using keywords for your business and brand on social media
Remember, you're writing for your humans, not the search engine bots. Click To Tweet
- Previous periscope: Misconceptions About SEO
- Being Boss Podcast Live from NOLA
- Yoast SEO WordPress Plugin
- Google Adwords Keyword Planner
Don’t miss the next one! Follow me on Periscope to catch me live: @CaitlinBrehm