Do you believe in the power of words? Stories hold our secrets, our dreams, our fears, and our history. And the right words can transport others to the same space, time, and energy.
These words are what get you found by your ideal clients online (from a search engine optimization aspect), but more importantly these words are what make those clients eyes fly across the screen, hungry for the next sentence because they find themselves around the corner of every comma, they gasp at your ability to articulate exactly what they’re struggling with, and they eagerly click the “contact” button because how is it that you just know them??
Why? Because you made them feel something. You put yourself in their shoes to craft a message that speaks to them, and they in turn saw themselves reflected in your message.
Like attracts like.
Whether we consciously do it or not, we all want to hire someone who is clearly talented and capable (I know you are, you don’t need my help with that), but also someone who understands us on a deeper level (now that message? I can help you with that).