SEO

How to make a proper 301 redirect

How to Make a Proper 301 Redirect

How to make a proper 301 redirect

The other weekend my husband and I went on a date night. We checked out a restaurant that we had heard of a couple times before, and they were especially known for their dessert made by their in-house pastry chef.READ MORE

what happens when a search bot crawls your website

What Happens When a Search Bot “Crawls” Your Site

what happens when a search bot crawls your website

You may have heard of search engine bots or spiders “crawling” your website, and for the sake of all of us who are shuddering because that immediately makes us picture hundreds of spiders à la Aragog and crew from Harry Potter, let’s clear up what that actually means because I can assure you it involves nothing as chill-inducing as that.READ MORE

Rank #1 in Google

Why I’m Not Going to Get You to Rank #1 in Google

Rank #1 in Google

Hi, my name is Caitlin. I provide content writing/strategy with an SEO focus, and I am not going to get you to rank #1 in Google search results.

*record scratches*

*car wheels screech*

*a random baby starts crying*

*car alarm goes off (you know, the one with eight different alarms in one that makes you contemplate going after it with a metal baseball bat)*

Calm down, you guys. I’m not saying this because I’m being unreasonable or because I’m deliberately holding out on you. I’m telling you this because I’m not one of those shitty SEO people who are trying to rip you off.

Let’s take a step back.

Who knows what SEO means? It means Search Engine Optimization. No. Stop. Read that again carefully. Notice how SEO does not mean GOOGLE Engine Optimization? And I’m not even making that distinction so that we’re making sure we’re including Google’s slightly uglier siblings: Yahoo and Bing, its endearing-yet-slightly-creepy uncle Ask (who likes to remind anyone who will listen that his cool nickname in college was “Jeeves”), and its foreign exchange pen pal Baidu.READ MORE

Misconceptions About SEO + Taking a Holistic Approach

holistic SEO

Lately when I’ve been explaining SEO to clients I’ve been throwing around the phrase “holistic SEO,” which I’m pretty sure I made up I just did a Google search and apparently I did not make it up, but I’m sticking to it, and in fact, I’m building my whole brand around it.

It’s not because I have woo-woo tendencies or because I’m a vegetarian or because I only wash my face with coconut oil and use vinegar as my primary housecleaning agent rather than chemicals or bleach (though all of those things are true), but because I truly believe you cannot separate SEO from the rest of your website/marketing efforts. In the similar mindset of holistic medicine, SEO needs to be applied as you’re looking at every piece of the puzzle in order to have a healthy website.READ MORE

how to tell if my website is mobile-friendly

Is Your Website Mobile-Friendly?

how to tell if my website is mobile-friendly

You may have heard of the term “mobile-friendly,” or “mobile-responsive,” or just “responsive” in reference to a website, but do you know how to tell whether or not a website—specifically your website—can make that claim?

Back in the day, if you wanted a mobile website, you actually had two different websites (one of which was on a subdomain). One that was triggered for desktops and laptops, and one that was triggered for mobile devices. In most cases, people gave these two sites the same design, so the difference between them was minimal, but you still had to actually develop a second site and pay for it separately, if you made changes to one version, you had to make sure you made changes to the other, and it made it more difficult for search engines to correctly index + rank the webite. *cue happy feelings about how far technology has come*

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Understanding Analytics: Intelligence Events & Real-Time

intelligence events real-time

This is my favorite section of Google Analytics because it totally indulges my inner creep. These are the parts of Google Analytics that alert you in real-time when things are happening on your blog or website so that you can majorly creep on your audience you can potentially take action based on how visitors are currently viewing your website.READ MORE

Understanding Analytics: Behavior

google analytics behavior

In this Understanding Google Analytics series, we’ve talked about the metrics that give you insights as to who your Audience is and also how they arrived at your website (Acquisition), so today we’ll go over the metrics that give you insights of your visitors’ behavior when they’re on your website.

As much as it’s useful to know who your visitors are and where they come from, it’s crucial to know which pages your visitors are interacting with and what paths of navigation they are taking around your website. This can help you present your most important information accordingly.READ MORE

How to track Instagram referrals in Google Analytics

How to Track Instagram Referrals in Google Analytics

How to track Instagram referrals in Google Analytics

Update! Google is now tracking Instagram referrals in Google Analytics (hooray!!). To see your referrals from Instagram, sign into your Google Analytics account, go to Aquisition (in the left sidebar), All Traffic, then Referrals.

If you’d like alternative ways for tracking Instagram referrals, keep reading…

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Understanding Analytics: Acquisition

Google Analytics Acquisition

Last week we talked about the Audience portion of Google Analytics, or who your website viewers are. We talked about seeing what language they speak, where they are geographically located, whether or not they’ve visited your corner of the web before, what kind of technology they’re using to view your website, and how captive they are (time they’re sticking around, number of pages they’re viewing, etc.).

Today we’re going to dig into how those visitors are finding you through via which online avenues. Knowing this information can help you determine where you need to concentrate your efforts to get more visitors and/or what sources are currently driving the most visitors to your website so you can be sure to optimize that traffic.READ MORE

Understanding Analytics: Audience

google analytics audience

Welcome to Understanding Analytics, a multi-part overview series to understanding the main metrics of Google Analytics on a basic level. The first part of this series will cover the Audience section of Google Analytics.

This series is a basic overview of Google Analytics for bloggers and small creative business owners (so probably not ecommerce). If you do not yet have Google Analytics setup and verified on your site. Take a step back and get that setup first. I go over the basics for how to add the tracking code on each of the major blogging platforms here.

Once you’re all set up, continue reading for an overview of understanding the Audience section of Google Analytics.

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