Understanding Analytics: Intelligence Events & Real-Time

intelligence events real-time

This is my favorite section of Google Analytics because it totally indulges my inner creep. These are the parts of Google Analytics that alert you in real-time when things are happening on your blog or website so that you can majorly creep on your audience you can potentially take action based on how visitors are currently viewing your website.READ MORE



We’re getting all social media up in here today! The beautiful, talented, PR Pro, and hot chocolate-obsessed, Kayla Hollatz recently started an instantly successful Twitter chat called #CreateLounge which covers all things branding, blogging, and creative businessing.

More than just a twitter chat, this weekly tweeting get-together has really become a community of a bunch of awesome people who encourage, inspire, and discuss some awesome topics for an hour each week (past topics have included: Rest in the Creative Process, Balancing a Blog + Day Job, Creative Environments, and Building Online Trust).


Understanding Analytics: Behavior

google analytics behavior

In this Understanding Google Analytics series, we’ve talked about the metrics that give you insights as to who your Audience is and also how they arrived at your website (Acquisition), so today we’ll go over the metrics that give you insights of your visitors’ behavior when they’re on your website.

As much as it’s useful to know who your visitors are and where they come from, it’s crucial to know which pages your visitors are interacting with and what paths of navigation they are taking around your website. This can help you present your most important information accordingly.READ MORE

How to track Instagram referrals in Google Analytics

How to Track Instagram Referrals in Google Analytics

How to track Instagram referrals in Google Analytics

Update! Google is now tracking Instagram referrals in Google Analytics (hooray!!). To see your referrals from Instagram, sign into your Google Analytics account, go to Aquisition (in the left sidebar), All Traffic, then Referrals.

If you’d like alternative ways for tracking Instagram referrals, keep reading…


In This Moment

As always, it’s been awhile since my last In This Moment post, but I like to sneak in these updates from time to time to organize my thoughts about what’s happening in my life + give you a glimpse into the life of the mysterious woman behind the blog. Exciting things are happening {behind the scenes}! I’ve hinted and alluded and written with excited fervor, and I’m not about to bring everything out to the light just yet, but I’m moving, I’m making progress toward some big, varied goals.

Portland Zwickelmania 2015


Understanding Analytics: Acquisition

Google Analytics Acquisition

Last week we talked about the Audience portion of Google Analytics, or who your website viewers are. We talked about seeing what language they speak, where they are geographically located, whether or not they’ve visited your corner of the web before, what kind of technology they’re using to view your website, and how captive they are (time they’re sticking around, number of pages they’re viewing, etc.).

Today we’re going to dig into how those visitors are finding you through via which online avenues. Knowing this information can help you determine where you need to concentrate your efforts to get more visitors and/or what sources are currently driving the most visitors to your website so you can be sure to optimize that traffic.READ MORE

Understanding Analytics: Audience

google analytics audience

Welcome to Understanding Analytics, a multi-part overview series to understanding the main metrics of Google Analytics on a basic level. The first part of this series will cover the Audience section of Google Analytics.

This series is a basic overview of Google Analytics for bloggers and small creative business owners (so probably not ecommerce). If you do not yet have Google Analytics setup and verified on your site. Take a step back and get that setup first. I go over the basics for how to add the tracking code on each of the major blogging platforms here.

Once you’re all set up, continue reading for an overview of understanding the Audience section of Google Analytics.


Understanding Analytics


So you’ve created a blog or website. You’ve spent time creating the perfect design, adding clever content, and making sure everything is linked appropriately within your site and out to important social media channels. Everything is live, everything is published, and…now what?

If you’re interested in growing your website, you need to have an understanding of who is interacting with your website and why. Here’s where your friend, Google Analytics comes in. Most of us understand on a basic level that Google Analytics is the best way to track your website’s health, but once you’ve gotten it all set up you’ll realize that there is more to Google Analytics than tracking the number of people that visit your site.

Introducing Understanding Analytics, a multi-part overview series to understanding the main metrics of Google Analytics on a basic level in order to give you an idea of who is visiting your site, where those visitors are coming from, and what changes you can make to see some of those numbers grow.

If you are a blogger, a creative entrepreneur, or a small business owner who is just starting out with building an online presence (or just realizing that they should probably pay attention to actively building their audience rather than just posting content and hoping it sticks), this series is for you.READ MORE

Starting the Year at the Coast

PNW Ocean

When most of us think of a getaway weekend to the beach, we imagine sunglasses, barefoot walks, and bronzed skin. But going to the beach in the Pacific Northwest presents a more nature-y, introverted sort of vacation that doesn’t seem as enjoyable until you’ve experienced it yourself.

There’s something deliciously romantic and rejuvenating about cold and misty walks on the beach, huddled in sweatshirts and hats. The ocean has a different personality in the winter, earnest and commanding, pensive and moody. And rather than the lazy, sleepy, sun-drunken haze that surrounds a summery beach, a winter beach makes you more alert, perceptive, and freshly introspective.


Be Free, Lance

Be Free Lance


I could apologize for not posting in awhile, but I’m not going to because I’ve had exciting things going behind the scenes (more on that later)!

One of the things I’ve been especially excited about this week is the registration launch of a new workshop for freelance creatives called Be Free, Lance (cute name, huh?).

I think I’ve linked to her blog a couple times in the past, but this workshop comes in part from one of my friends from high school, Breanna. As with most people, we lost contact throughout the college years, but I began following her blog after we graduated when she decided to kick conformity to the curb by working her butt off to work on her own terms and start her own design studio, Rowan Made. It’s been so fun to (virtually) follow her journey and I was so excited when she asked me to help edit some of the content for the new Be Free, Lance workshop that she started with designer friend Jen Serafini (whom I’ve never met, but she does some amazing things in her studio as well!).

I will definitely be taking part in this workshop with some of the delicious ideas I have cooking up my sleeve, and I invite you to join me with this exciting promo:READ MORE