July 2015 Analytics Traffic Update

July 2015 Traffic Update

July 2015 Analytics Traffic Update

Alright friends, it’s time for some transparency.

As part of my SEO services for creative entrepreneurs, I provide them with weekly and monthly traffic reports and keyword rankings so that I can track my SEO efforts and demonstrate how it helps my clients’ websites grow.

So I’m going to start posting monthly reports on my own site just to show how helpful these reports can be and what your analytics can teach you about how you use your website and how your visitors use your website as well.

I also wanted to start with last month (July) to show what happens when you don’t use your website for a month+ (like me, oops). As you know, I took a bit of a break from blogging.

Sessions

Pageviews

Avg Time On Site

6%

11%

6%

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Whole 30

In This Moment

Life lately has felt a little “spring cleany” around here. Sometimes Spring brings an energy of fresh change, but this year I’ve felt more of an energy to instigate my own change.

Whole 30

I started a Whole 30 last week (today is day #9), and honestly this isn’t too far from how I usually eat when I’m happy and treating myself well. It’s been a great reminder that when I’m taking care of my physical wellbeing, the other areas of my life improve as well (and vice versa). So far I’ve found this to be the perfect kind of “restart” I need.READ MORE

Start of the Camino de Santiago

Camino de Santiago Day Zero: Getting to Roncesvalles

Start of the Camino de Santiago

I’ve been doing a lot of wanderlusting lately. My life this past year and half has been an adventure. We packed up our life in Chicago and shipped it off in a PODS unit to Portland, Oregon (where I had never been before) save for our backpacks filled with a minimal amount of items to get us through the next month in Spain on the Camino de Santiago.

I wrote some blog posts leading up to our trip, a couple during the trip, and a handful more after returning to the States. But since Alex proposed to me at the end of the Camino de Santiago, so began the flurry of wedding planning and settling into our new life in Portland, so for the next year-plus of my life, I was consumed with wedding planning, unpacking, and finding my place in my new home.

But I’m starting to feel that pull for adventure again. The Camino de Santiago was one of the most amazing experiences of my life (heck, I even got a tattoo to commemorate the trip), and yet my blog is strangely lacking in detail of this amazing journey. So, over a year and a half later, I’m going to pick back up this story and fill in the details.READ MORE

Misconceptions About SEO + Taking a Holistic Approach

holistic SEO

Lately when I’ve been explaining SEO to clients I’ve been throwing around the phrase “holistic SEO,” which I’m pretty sure I made up I just did a Google search and apparently I did not make it up, but I’m sticking to it, and in fact, I’m building my whole brand around it.

It’s not because I have woo-woo tendencies or because I’m a vegetarian or because I only wash my face with coconut oil and use vinegar as my primary housecleaning agent rather than chemicals or bleach (though all of those things are true), but because I truly believe you cannot separate SEO from the rest of your website/marketing efforts. In the similar mindset of holistic medicine, SEO needs to be applied as you’re looking at every piece of the puzzle in order to have a healthy website.READ MORE

Bullshit excuses

Bullsh*t Excuses

Bullshit excuses

The other day I was following up with a potential client who had sent me a message asking if I would reach out to her again in a couple months when she’s ready.

I know how this sort of thing goes—you do your research ahead of time so that you can slide that information in your back pocket and carry it with you as you slowly gather the pieces you need to launch a business, website, or blog. I respect this sort of methodical behavior. I get it, I do the same thing.

“No problem,” I responded, “I’ll reach out again sometime this summer to see where you’re at, but in the meantime, please don’t hesitate to get in touch if you have any questions or if you’re ready to get started sooner than that.”

Minutes later, I got a response.

“Thanks,” she had written. “I’m currently getting Invisalign done and want to wait until my teeth are fixed so that I can get some nice head shots taken for me to launch my website.”

*Cue jaw drop*

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how to tell if my website is mobile-friendly

Is Your Website Mobile-Friendly?

how to tell if my website is mobile-friendly

You may have heard of the term “mobile-friendly,” or “mobile-responsive,” or just “responsive” in reference to a website, but do you know how to tell whether or not a website—specifically your website—can make that claim?

Back in the day, if you wanted a mobile website, you actually had two different websites (one of which was on a subdomain). One that was triggered for desktops and laptops, and one that was triggered for mobile devices. In most cases, people gave these two sites the same design, so the difference between them was minimal, but you still had to actually develop a second site and pay for it separately, if you made changes to one version, you had to make sure you made changes to the other, and it made it more difficult for search engines to correctly index + rank the webite. *cue happy feelings about how far technology has come*

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Chasing Mountains

Mount Hood

Growing up in the Midwest, my life was literally flat (it’s one of the things that strikes me most when I go back to visit). Sure we have a lot of lakes and there’s plenty of natural beauty to be seen, but the land stretches as far as you can see, and any semblance of a horizon is a dotting of buildings or trees.

We had a ski hill in my city which was literally a pile of garbage. It’s actually a genius idea: the city took a landfill and converted it into a ski slope hill bump, which the high school ski clubs frequented (and it all seriousness, calling it a pile of garbage isn’t fair, it’s actually a really nice ski bump). That’s where I learned the difference between pizza wedge and french fries, and where I spent several years thinking this is what skiing was.READ MORE

Fix-It Friday

Fix-It Friday

Have you all heard of Sarah from XOSarah.com? I’ve been following this badass business blogger for a couple years now and I basically just love everything she does. From freelance tips, to blogging design tutorials, to coaching and design for fellow bloggers (with the occasional circus performer post mixed in-between), this babe is constantly dishing out beautifully designed, quality content for her readers.READ MORE