Instagram Algorithm Changes

Instagram’s New Algorithm Change

Instagram Algorithm Changes

Today I woke up to almost half my Instagram feed absolutely freaking out about the new algorithm change and asking followers to turn on notifications so they don’t miss posts. So let’s talk about what exactly algorithms are, why they’re a good thing, what the new Instagram algorithm change means, and why asking your followers to turn on notifications is a BAD idea (I talk about the real solution).READ MORE

How to set up a custom domain email

How to Set Up a Custom Domain Email + Connect it with Your Gmail

How to set up a custom domain email

This is one of the most common technical questions I hear from people who are just getting their websites set up and looking for a more professional appearance in their business communication. After all, you as a business owner look so much more legit when communicating from someone from rather than, right?READ MORE

Share Your Content

You Need to Share Your Content (Even if People Try to Copy You)

Share Your Content

I’ve been talking to a lot of creatives lately. Most of them—like me—are just taking that first leap into entrepreneurdom. Others are obsessively consuming webinars, ecourses, and blog posts to gather information for the moment when they are ready to shed the 9-to-5 norm. But a topic that has been coming up time and time again has been the fear of copycats. Some of these creatives (myself included) are afraid of having their own work stolen/copied, others are afraid of inadvertently coping someone they admire…or shrinking in fear because their grand business idea is already being done by someone else.

Bleh. I’m so over it.

Guess what? You are not original.

Your idea? Someone has already had it.

Your business? There are approximately 39485349875948735 people also doing it.

But does that mean you should avoid sharing your content all-together? Heck to the no!READ MORE

Keywords in SEO

All About Keywords in SEO

Keywords in SEO

We’re delving into the world of keywords with this ‘scope. If you’re wondering what keywords are and how you can find the ones you should be targeting + how to use them to help your dream clients find you, make sure you check this one out!


SEO Misconceptions

SEO misconceptions

Disclaimer: This was my first “on-brand” periscope. I didn’t know to turn off the location so I had a bunch of trolls harassing me—apologies for the distractions/garbled trains of thought because of that.READ MORE

Rank #1 in Google

Why I’m Not Going to Get You to Rank #1 in Google

Rank #1 in Google

Hi, my name is Caitlin. I provide content writing/strategy with an SEO focus, and I am not going to get you to rank #1 in Google search results.

*record scratches*

*car wheels screech*

*a random baby starts crying*

*car alarm goes off (you know, the one with eight different alarms in one that makes you contemplate going after it with a metal baseball bat)*

Calm down, you guys. I’m not saying this because I’m being unreasonable or because I’m deliberately holding out on you. I’m telling you this because I’m not one of those shitty SEO people who are trying to rip you off.

Let’s take a step back.

Who knows what SEO means? It means Search Engine Optimization. No. Stop. Read that again carefully. Notice how SEO does not mean GOOGLE Engine Optimization? And I’m not even making that distinction so that we’re making sure we’re including Google’s slightly uglier siblings: Yahoo and Bing, its endearing-yet-slightly-creepy uncle Ask (who likes to remind anyone who will listen that his cool nickname in college was “Jeeves”), and its foreign exchange pen pal Baidu.READ MORE