You know when you meet a friend for coffee? You cozy up in at your favorite table in the corner by the window. You’ve got your drinks, so there’s no more distraction of “What should I order?” “what’s on TV?” “Do I have something stuck in my teeth after that huge bite of kale salad?” (the answer is probably yes because—let’s be honest—you ALWAYS have something stuck in your teeth when you’re eating kale salad).
It’s just the two of you. Maybe this is the first time you meet. Maybe this is your weekly ritual going on four years.
You may breeze through a few superficial conversation points (because the weather has been surprisingly normal for this time of year, and of course we’ve got to account for how our parents, siblings, partners, and dogs are all doing), but before long you find yourself in it.
Because in this place of Magical Coffeeshop Land, no subjects are off topic. The music playing, the milk steaming, and the gentle chatter of other customers provide a perfect blanket of confidentiality.
You’re talking about your fears, your dreams, and thoughts that perhaps you’ve never even voiced out loud before. You’re absolutely lit up and buzzing with energy from your scalp to your fingertips to your toes (maybe that’s a little bit the coffee talking, but mostly it’s the conversation).
Because that’s where the story is. It floats between your heart and your gut. It weaves its way through all the things that make your blood pump faster and your voice become animated.
So what if that was your audience? What if you were sitting across from them in a coffee shop and they were dishing their fears, dreams, and deepest thoughts to you? Do you know what they would be saying? Would that change the way you speak to them? Because it should.
Hi I’m Caitlin! I help creative entrepreneurs like you create compelling content that packs an emotional punch so that you can get found by your ideal clients online and make a connection that goes deeper than just a sleazy sales pitch.
I’m a writer and SEO professional from Minnesota who currently lives in Portland, OR. And when it comes to creating content that makes people go: “YES! THAT! 🙌 ✨” (let’s not discredit the powerful language of emoji, here), I could geek out about it with you all day.
Because I know what it’s like to wonder if the people you’re trying to talk to are even finding you in the first place. And I know what it’s like to stare at a blank blog post and suddenly dread it like an overdue homework assignment.
If there’s one thing I’ve learned from my work in the publishing world, it’s that yes there’s a lot of great stuff out there, but there’s a whole lot of noise out there too. If you hold onto your voice and use it intentionally, your audience will hear you.
If there’s one thing I’ve learned from my work in the SEO world, it’s that SEO works alongside everything else. You can’t single it out as the magical elixir that will rocket your site to #1-in-search-engine-ranking-dom. SEO is the Cliff Notes guide when the search engines are having trouble determining what you’re all about, but it has to work holistically with all parts of your website in order to be great.
And if there’s one thing I’ve learned from my work in sales, it’s that being able to empathize with your audience is absolutely everything. If you can learn what they’re afraid of, what’s holding them back, what they’re looking for, and what makes them excited to move forward, and then tailor your message to address all of those things on an emotional level, you can capture their hearts in a way that your competition hasn’t figured out.
And as for me? I love to be that person sitting across from you at that coffee shop. Your big dreams? They get me excited too. Your biggest fears? Let’s conquer them together. Your thoughts that you’re voicing aloud for the first time? There’s some gold in there! Speak up! Let your voice be heard!